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CASE STUDY

Shopify Migration Success: How Clovis Revamped Relish Decor's Online Presence

Relish Decor, a thriving kitchen and home decor boutique in the mid-Atlantic region, felt their WooCommerce-based ecommerce platform was holding them back. Security concerns, risky plugin updates, and a clunky user experience hampered their growth. They partnered with Clovis to select a new platform and guide them through this process. The results were dramatic: increased organic traffic, boosted sales, and a smoother customer journey.

Challenges

  • Migrate products: Transition their vast product catalog (thousands of items with images, descriptions, and variants) to a more secure and scalable platform with zero downtime or ecommerce service interruptions.
  • Maintain accurate inventory: Develop a process for accurate inventory count and updates while simultaneously managing both the old WooCommerce site and the new development site on Shopify.
  • Boost SEO: Improve organic traffic and search engine ranking through strategic content optimization.
  • Enhance user experience: Design a visually appealing and intuitive theme that simplifies navigation and encourages conversions.
Relish Decor website

Clovis was instrumental in taking our online store to the next level. Their expertise in data migration, SEO, and design resulted in a website that's already driving more sales. We couldn't be happier with the results!

Solutions

Clovis stepped in to deliver a comprehensive solution:

  • Platform migration: Expertly executed a migration from WooCommerce to Shopify, ensuring seamless transition with zero downtime.
  • Inventory management: Established a clear and efficient process for accurate inventory count and updates. This involved regular data synchronization between the platforms, real-time stock level monitoring, and clear communication protocols to prevent overselling or stockouts.
  • SEO optimization: Conducted a thorough SEO audit, optimized existing content, and built a robust foundation for future organic growth.
  • UX/UI design: Designed a site theme that aligned with Relish Decor’s brand identity and prioritized user-friendliness.
  • Dedicated client team: Managed a small, dedicated team of Relish Decor staff. This ensured clear communication, streamlined workflow, and efficient project execution.

Results

  • Zero downtime: No disruption to online sales during the migration process.
  • Organic traffic surge: Significant increase in organic traffic due to improved SEO and platform benefits.
  • Conversion boost: First-time transaction conversions jumped, leading to increased sales.
  • Abandoned cart drop: Abandonment rates decreased, signifying smoother user journeys.
  • Enhanced security: Transitioned to a platform with robust security measures, providing peace of mind.

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